The Internet creates a platform of connectivity. New businesses are created every day and think the only way to increase their business is through the Internet. They’re wrong. Unless one has an investor willing to fund a marketing campaign or an individual already encompasses a large budget themselves, it’s just not realistic to start building your business on the Internet.
If you are a service based business like myself, sometimes it is hard to get that first client, or maybe it was the first client that drove you to start a business, but you can’t get a second client. The absolute best engagement one can achieve is face to face. You can gain trust, learn about a potential clients needs, and leave a longer lasting impression.
Web designers tend to get caught up in their designs so much they forget about marketing best practices. The marketers sometimes wish the developer of a website did things a bit differently. Possessing the knowledge of some basic SEO tactics can be the difference between a good and great designer. An even better designer will work in unison with someone who specializes in Internet marketing.
If you are a web developer and do not have a lot of knowledge when it comes to SEO then this is a great place to start. Understanding the basics of optimizing a website will effectively create happier clients as their website organically reaches new heights in their search engine ranking. This article is also great for a small business who would like to fix up their website in house. On page optimization is not an overly difficult task, but it requires enough knowledge not to engage in over optimization, a practice that novices sometimes engage in.